Zuffa Boxing is days away from being introduced to the world, but Dana White is still pushing to grow his newly founded promotion with the potential signing of the recently retired Terence Crawford.
White has been in and around the boxing world since a young age. Rightfully considered a building block in the growth of mixed martial arts as a commercial, globally celebrated sport, the Boston native has now fulfilled his promised venture into boxing, almost a decade after his initial plans.
Now that his promotion is up and running, Dana White will stop at nothing to make it a success. Instead of conforming to the modern era of boxing and its customs, White will focus on pitting the best against the best.
“We’re launching Zuffa Boxing on Friday,” White said in anticipation of the inaugural event of his new company. “I wouldn’t be here today if it wasn’t for boxing.”
“As I always talked about, everybody’s undefeated in boxing. You know, so like, the top three fights on the card, all of the boxers are undefeated. So, it’s going to be, you know, all these undefeated fighters finding out who really [is at the top].”
“After a year of doing this, as we’re looking into [2027], whoever still has 0’s behind their names, it’ll actually really mean something. Because they will have fought the best of the best that are out there.”
Keen to make his product live up to expectations, Dana White has been in talks with some of the sport’s elite.
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Rumors of significant fighters making the switch over from boxing as we know it to a company-based, UFC-esque approach under White are continuing to grow.
One man White is desperate to sign is arguably the best boxer of his generation, Terence Crawford.
“100% [Crawford’s an all-time great],” White continued. “He decided to retire. I think he should be out there fighting everybody right now. I just think that, yeah.”
“After seeing the masterpiece that he put on that night, he’s so good, man. He’s so talented. And I actually like him. He’s a great guy…”
“We’ll put on some fights here and then see how the things start to progress and play out with stuff that I’m working on right now.”
“I might give him a call in the next six or seven months.”
