Paramount non-plussed: UFC 324 viewers are in a rage after getting ‘hammered by ads’

Dana used to have a hard rule to get to the fights – the fights! – within seven minutes of a UFC event starting.

Those were better days.#UFC324

— Ant Evans (@AntEvansMMA) January 25, 2026

Just a debut show – lots to get in #UFC324 . Don’t expect the new norm to be 30 minutes after the hour. Just trying to do some special stuff. It’ll be at least 10 minutes earlier next week. All is well. All is well 🙂

— Zach Candito (@ZachCandito) January 25, 2026

UFC on Paramount+ is horrible. No fighter walkout. No between rounds commentary. Almost all commercials if fights finish early. Subscribing to Paramount+ for this is not worth it.

— SailorAbby (@Sailor_Abby965) January 25, 2026

I am thrilled UFC is back and PPV is dead but holy hell if the ads are going to be this frequent for the entire card we are cooked. #UFC324

— Jake (@nacimroc_) January 24, 2026

Paramount’s UFC deal may have already set a new low for ad placement on live sports broadcasts.

— Jordan Patu (@Jordan_Patu) January 25, 2026

The only thing that sucks about 1st round finishes is we’ve been waiting six weeks for fights and the broadcast has been live for over 2 hours now and we have less than 15 minutes of actual in cage fighting time thus far. Getting blue balled over here. #UFC324

— MacMally 🍀 (@MacMallyMMA) January 25, 2026

The entrances have to be preserved it’s part of the entire vibe of the event. Given the choice, I’d rather they skip the pointless pre-fight promos than walkouts.

— caposa (@Grabaka_Hitman) January 25, 2026

No PPV but you have to watch Turbo Tax commercials… PPV sounds better.

— FrontRowBrian™ 🇺🇸 ₿ (@FrontRowBrian) January 25, 2026

It’s insane how self fellating this broadcast is.
I already love this sport, if you keep shoving 5000 promos and terrible pacing I feel like you’re trying to convince me to stop watching, put on fights ffs.

— Feño 🏴 (@fenoxsky) January 25, 2026

So the hallmark of Paramount main cards is going to be that UFC main card pacing is now 50% slower due to ad breaks??? Seems like what we’re getting.

— Zane Simon (@TheZaneSimon) January 25, 2026

I totally understand advertising during every UFC event — Paramount gotta recoup that $7.7 billion investment — but PLEASE don’t do that at the expense of not showing the walkouts, at least on the main card.

That really takes away from the broadcast IMO #UFC324

— Damon Martin (@DamonMartin) January 25, 2026

The multiview on Paramount+ is pretty cool. In fight you get both corner cams and 2 different angles of the fight. During commercials you still get the cageside view. #UFC324 #UFConParamount pic.twitter.com/8Mw4DnA6pR

— Wesley Colvin (@TruUKFan) January 25, 2026

I’m paying for Paramount+ premium, and yet I’m seeing more ads on the show than I am fights. It’s to the point where UFC has the announcers doing ads because I guess the commercials in between rounds, after every fight, after fight goes the distance and the judges are giving…

— CJericho528 (@CJericho528) January 25, 2026

People who bought a Paramount+ subscription to watch #UFC324 and it’s just ads nonstop pic.twitter.com/vbaRAVNApm

— ͏ (@3lone) January 25, 2026

#UFC324 ads are taking over walkouts, and they are happening during introductions and during the fights. In between rounds where we no longer get added commentary, in-round replays, and hearing corners coach their fighters. This isn’t @UFC….This is…… pic.twitter.com/iR8UdDiUT2

— Jay Henry (@jay_h3nry) January 25, 2026

How I feel right now getting HAMMERED by ads every 30 seconds… between every round, between every fight, ad reads while the fight is happening….
Hoooly Shiiit this is overkill…#UFCParamount #UFC324 pic.twitter.com/jeKROUdVTc

— Josh V (@thejoshv) January 25, 2026

they call it UFC 324 for the number of ads shown per hour.

— Ambient Waves (@WavesAmbient) January 25, 2026

Paramount+ turned UFC in to Ultimate Fucking Commercials #UFC324

— Surfer Dude 🏄‍♂️ (@dudeonthebay) January 25, 2026